Content is where I expect much of the real money will be made on the Internet", according to Bill Gates in 1996.
With everything that is changing now in our social media platforms, I think that is but true.
Why?
1. With the changes we have in the Instagram Algorithm, it is safe to say that now, CONTENT is the most important part of your Instagram Brand.
2. The goal of CONTENT is to create a real, AUTHENTIC, VALUE-based page that attracts a loyal audience. This means it has to be original and it has to be YOURS.
3. Major goal of content is to get people to know you, because of your content, and once they do they will like you and finally trust you.
4. Content will provide your audience inspiration, entertainment, authentic and attractive posts, and your business journey will skyrocket -- without initially making any offers. This means people will reach out to YOU!
Back in July. Instagram tested hiding the like counts for a total of 7 countries, and now Facebook has confirmed that it will start testing the same on its platform.
This automatically strengthens my theory that the focus will now be on photos and videos and captions you share, not on how many likes you get.
This will decrease self-consciousness and increase user activity, and user creativity as well.
When the IG like count discontinuation happened, lots of influencers criticized the move, saying that IG has taken away a critical tool, but after a month, they were already embracing the change.
As per them, likes became a popularity contest, and this move just proves that now, the basis of popularity and success in business is not in your likes, views or insights.
Moral of the story is: It's all in your CONTENT.
It's time to move with the trends.